Micellar Water

A no-rinse micellar water that lifts makeup, sunscreen and the day's grime on a cotton pad, made under your brand. Micelles draw up oil and dirt without scrubbing, panthenol keeps skin feeling soft, and rose water adds a familiar, gentle freshness. It is the first step of a double cleanse.

Why a range needs a no-rinse cleanser

Once customers wear sunscreen and makeup every day, a single face wash often leaves traces behind, and micellar water is the simplest first step to remove them. It suits makeup brands that want a remover to sell alongside foundation, salons and bridal studios that clean faces before and after appointments, and skincare sellers building a double-cleansing routine. It is also handy for travel, the gym and days when water is not convenient.

Micelles, panthenol and rose water

Micelles are tiny clusters of mild cleansing molecules that attract oil and makeup to a cotton pad and hold them there, so the skin is cleansed without rubbing. Panthenol, also called provitamin B5, helps skin feel soft and moisturised after removal. Rose water, a long-standing favourite in South Asian beauty routines, gives a gentle, fresh scent and feel. The liquid is clear and water-light, and leaves no oily film behind.

Using it as a first cleanse

Customers soak a cotton pad, hold it against closed eyes or a made-up area for a few seconds, and sweep away without scrubbing, repeating until the pad comes away clean. There is no need to rinse, though oily or acne-prone skin benefits from a usual face wash afterwards at night. If waterproof mascara removal matters to your brand, try it on your sample before you claim it. Patch test first, and keep pads off irritated skin.

Selling micellar water in Pakistan

Wedding season, long workdays and heavy event makeup make removal a real need here, and dust and pollution settle on skin through the day. Bridal salons and makeup artists can retail it to their own clients, and social sellers can bundle it with makeup such as the Volumising Mascara and the Liquid Matte Lipstick. For skincare sets, follow it with the Hydrating Cream Cleanser or the Foaming Gel Cleanser and sell the pair as a double-cleanse kit.

Bottle, size and label wording

It is made in a 200 ml size, and a pump-top bottle that dispenses straight onto a pad is the most practical choice for a liquid this thin. A rose-free or fragrance-free version can be developed for sensitive-skin ranges, and panthenol can be raised for a more conditioning feel. On the label, describe it as removing makeup and sunscreen and cleansing without rinsing, and leave out acne or anti-ageing claims that a remover cannot support.

This is one of our ready formulas from the face wash & cleansers range, made under your own brand. If you want the texture, actives or fragrance changed, or something that is not on this list at all, our chemists will develop it with custom formulation, and packaging and printing is handled in the same building.

• Micelles
• Panthenol
• Rose water

Full INCI lists are shared with every quote. You see exactly what is in your product — no black-box manufacturing.

• Removes makeup and sunscreen without rinsing
• No scrubbing or tugging at the skin
• Panthenol leaves skin feeling soft
• A fresh rose water scent
• A simple first step for double cleansing

We source the bottles, jars, tubes, droppers, airless pumps, compacts and palettes, and print your labels, cartons and boxes in-house at Dermis & Dosis Print. Because printing runs alongside production, colours match and nothing waits on an outside supplier.

Available for this product: tube, pump bottle.

See packaging options

Every batch passes in-house quality checks, and products are tested at PCSIR for physical, chemical and microbial parameters, with stability data compiled for your files. Manufacturing is Halal certified and runs under ISO and GMP practice. Where a product needs DRAP enlistment we prepare the product file and guide you through the brand-owner documents.

Testing & certification DRAP support for doctors