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The first products you launch decide whether a customer comes back. Pick ones people already look for, and your brand spends its money on being chosen; pick ones nobody is searching for, and it spends its money explaining why they should care. So before a brand owner asks us what to make, we suggest asking a simpler question: what are people in Pakistan already trying to buy?
There is no public sales chart for skincare in Pakistan, so we used the next best evidence: what people type into Google. On 9 October 2026 we checked Google's search suggestions for Pakistan across every product type we make. The suggestions are the searches people run most often, and they say a lot about what sells, who buys it and how they choose. This guide sets out what they show, the ten products we would launch first, and how to turn them into a range.
What Pakistani shoppers search for
Type "best sunscreen in Pakistan" or "best face wash in Pakistan" into Google and the suggestions that follow repeat the same few patterns, product after product:
- "For oily skin." It follows sunscreen, face wash, vitamin C serum, niacinamide serum, moisturiser and toner. Heat and humidity make oily and combination skin the default customer, and a range built for oily skin is built for the biggest group.
- "With price", "low price" and "under 1000". Shoppers compare on price before anything else, so your size and price point matter as much as your formula.
- "For men". It appears for face wash, hair serum, hair oil, lip balm and retinol. Men are buying skincare, and few brands speak to them directly.
- "Medicated". People trust products that feel clinical, which is why clinic and doctor-led brands do well. A cosmetic label cannot call itself medicated, but it can be developed for a clinic and sold through one.
- "Reddit" and "Korean". Customers research before they buy and know Korean textures such as gel sunscreens and essences. A clear ingredient list and a light, modern feel both help.
The ten products to launch first
| # | Product | What people search | Pack |
|---|---|---|---|
| 1 | SPF 50 gel sunscreen | best sunscreen in Pakistan for oily skin | 50 ml |
| 2 | Salicylic acid face wash | best salicylic acid face wash in Pakistan | 100 ml |
| 3 | Niacinamide serum | best serum for open pores in Pakistan | 30 ml |
| 4 | Vitamin C serum | best serum for glowing skin in Pakistan | 30 ml |
| 5 | Dark spot serum | best serum for pigmentation | 30 ml |
| 6 | Oil-free gel moisturiser | best moisturizer in Pakistan for oily skin | 50 ml |
| 7 | Retinal night serum | best retinol serum in Pakistan for beginners | 30 ml |
| 8 | Hair fall shampoo and hair oil | best shampoo for hair fall in Pakistan | 125 ml, 100 ml |
| 9 | Urea 10% body lotion | best body lotion in Pakistan for dry skin | 200 ml |
| 10 | Under-eye cream | best under eye cream in Pakistan for dark circles | 15 ml |
1. A gel sunscreen for oily skin
Sunscreen is the product Pakistani shoppers qualify most carefully: Google's suggestions run through oily skin, dry skin and combination skin, with and without a price. The oily-skin version is the one to launch first. Our SPF 50 Invisible Gel Sunscreen dries to a matte finish with no white cast, with centella and hyaluronic acid so it feels light rather than tight. For medium and deep skin tones, a tinted SPF 50+ is the natural second. Our guide to sunscreen for Pakistani skin covers filters and textures.
2. A salicylic acid face wash
Face wash is the product every routine starts with and the one customers reorder fastest. Searches lean towards oily and acne-prone skin, and "salicylic acid face wash" is now a search in its own right, so customers know the ingredient by name. Our Salicylic Anti-Acne Face Wash has salicylic acid at 1–2% with tea tree and zinc PCA, and helps keep pores clear and shine in check.
3. A niacinamide serum
Niacinamide has become an ingredient customers ask for by name: "best niacinamide serum in Pakistan" brings up suggestions for oily, dry and acne-prone skin, and "best serum for open pores" is a search of its own. Our Niacinamide 10% Pore Serum pairs niacinamide with zinc PCA to help balance visible oil and refine the look of pores. It suits oily, combination and acne-prone skin, which is most of your market.
4. A vitamin C serum
Vitamin C is the glow product: "best serum for glowing skin" and "best vitamin C serum in Pakistan" both sit among Google's suggestions, the second with "for oily skin" and "under 1000" close behind. The weak point of many vitamin C serums is stability, so ours is built on 3-O-ethyl ascorbic acid, a stable form of vitamin C, with glutathione, alpha arbutin and niacinamide. The Vitamin C Serum helps skin look brighter and more even.
5. A dark spot serum
"Best whitening cream in Pakistan" is still a common search, and Google suggests "without side effects" right after it, because customers have learned to fear creams with hidden hydroquinone, steroids or mercury. A brand can answer that demand honestly. Our Alpha Arbutin + Tranexamic Serum combines alpha arbutin 2%, tranexamic acid 3% and niacinamide for a more even-looking tone, with no hydroquinone. The label says brightening, not whitening; our guide to brightening without hydroquinone explains the actives and the wording.
6. An oil-free gel moisturiser
Customers with oily skin often skip moisturiser because they expect it to feel greasy, which is why "for oily skin" follows "best moisturizer in Pakistan" in Google's suggestions. A gel changes their mind. Our Oil-Free Gel Moisturizer gives water-light hydration with hyaluronic acid and aloe, and niacinamide helps skin look less shiny. It is the product that turns a face wash and a serum into a complete routine.
7. A retinal night serum
Google's suggestions for retinol serum include "for beginners", which tells you customers are ready to buy but nervous about irritation. Our Retinal Night Serum answers that with encapsulated retinaldehyde or retinol in beginner and advanced strengths, with squalane and bisabolol to limit dryness. It helps smooth texture and soften the look of fine lines, and it carries a not-for-pregnancy warning on the label.
8. A hair fall shampoo and a hair oil
Hair fall searches come in "female", "for men" and "medicated" versions, so the demand runs through the whole household, and hair oil is a habit in almost every home. Our Biotin & Keratin Shampoo helps reduce hair fall caused by breakage, and our MCT Hair Oil brings black seed oil, the kalonji customers grew up with, in a light oil that does not feel greasy. Sold together, they make an easy first bundle. Our guide to private label hair care has the full range and the claims rules.
9. A urea body lotion
"For dry skin" is the qualifier Google suggests most for body lotion, and a rich lotion is what people reach for in the dry Punjab winter. Our Urea 10% Intensive Body Lotion is made for rough, very dry skin on the arms, legs, knees and shins, and comes in a 200 ml pump, tube or jar. Body care sells in larger sizes and is used by the whole family, which raises the value of every order.
10. An under-eye cream
"For dark circles" is the first thing Google suggests after "best under eye cream in Pakistan", and it is a concern that does not change with the season. Our Under-Eye Cream brings caffeine, peptides, niacinamide and vitamin K together in a light 15 ml cream that helps reduce the look of puffiness and dark circles. A small size keeps the price point within reach for a first purchase.
Also worth a look
- Glutathione: "best glutathione in Pakistan" splits into tablets, capsules, creams and serums. Our glutathione oral shots are sold as an antioxidant supplement, never as skin lightening; our guide to collagen shots covers the format.
- Lip balm: searches add "for dark lips" and "with SPF". Our lip balm and lip mask has shea butter and vitamin E, with an SPF 15 version as an option, and is the small add-on that lifts every basket.
- Toner: "best toner in Pakistan for glowing skin" and "for oily skin". Our Hydrating Toner uses hyaluronic acid, centella and rice water.
- Frizz serum: "best hair serum in Pakistan for frizzy hair" is among the top suggestions, and frizz is at its worst in monsoon humidity. Our Frizz Control Hair Serum comes in a silicone or plant-based version.
Turning the list into your first range
You do not need all ten. Most brands start with three or four products for one clear customer, so that each product sends people to the next one. Three starting ranges that follow the searches:
- Oily and acne-prone skin: the salicylic acid face wash, the niacinamide serum, the gel moisturiser and the gel sunscreen. One routine, four steps, the biggest customer group.
- Glow and even tone: the vitamin C serum, the dark spot serum and the tinted sunscreen, the trio for customers working on dull skin and dark spots.
- Hair: the shampoo, the hair oil and the frizz serum, a range that sells to the whole household.
Each product starts at 500 pieces, so a four-product range is a small, controlled first order. Add a retinal serum, an eye cream or a body lotion once you know what your customers reorder. Our guide to starting a skincare brand in Pakistan covers the launch, and our manufacturer checklist covers what to ask before you sign.
Selling to a market that searches "with price"
Because so many searches end in "with price" or "under 1000", decide your retail price before you choose packaging, not after. The formula is rarely what pushes a product over a price point; the bottle, the pump and the carton usually are. A 30 ml serum, a 100 ml face wash and a 15 ml eye cream all keep the shelf price within reach, and sample sachets let new customers try a product before they commit to the full size. Because labels, cartons and boxes are printed in-house at Dermis & Dosis Print, you can price the whole product in one quotation.
What your labels can say
The searches use words a cosmetic label cannot. "Whitening" becomes brightening and a more even-looking tone; a promise to clear acne becomes helps keep pores clear and reduces the look of blemishes; "medicated" is a word for medicines, not cosmetics. Writing the label in cosmetic language keeps the product on the cosmetic route and keeps your Instagram and Facebook ads approved. Our guides to label requirements and DRAP enlistment explain the rules.
Questions brands ask
Which skincare products sell the most in Pakistan?
There are no public sales figures, but search demand points the same way every time: sunscreen, face wash and serums, led by vitamin C and niacinamide, followed by moisturisers, dark spot products and hair fall care.
What is the minimum order for each product?
500 pieces per product, in any of the sizes and packs listed on its page.
Can I launch with just one product?
Yes. Many brands begin with a single hero product, such as a sunscreen or a vitamin C serum, and add to it. A small routine of three or four products gives customers a reason to buy more than one item, and makes a natural bundle.
Can you make Korean-style skincare?
Yes, in the textures customers ask for: a light gel sunscreen, a hydrating toner, a snail mucin essence and sheet masks, all made in Lahore under your brand.
Can I see the products before I order?
Yes. Every product is sampled before production, and you can book a tour of our Lahore facility or start with a free consultation. To price your first range, use the quote form.
